A few days ago the US advertiser trade body the ANA (Association of National Advertisers) published Part Two of its magnum opus into media transparency and related matters. You can read the summary findings (and download the entire thing) here.

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In case we forget, advertising agencies used to be driven very largely by media availabilities. Buyers would visit well-known Fleet Street pubs, and negotiate space with the leading newspapers of the day. The question was less about what they paid and more about whether they got any of the restricted and rationed space at all.

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Imagine you’re running a media agency. You’re great at your job (the trade press and your peers within the industry tell you so); you’ve been doing it for a number of years and have delivered substantial success to your owners.

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Newspapers in the UK have had a good war; sales were reportedly up by about 20% at the height of the Brexit debate which rather gives the lie to those believing there is no role for the printed medium in this digital age. Unfortunately for newspapers, but very fortunately for the rest of us Brexit debates don’t come along all that often. Read more

This week I was looking forward to posting something uplifting and positive following the depressing litany of the agencies’ alleged misdemeanours as outlined in the ANA transparency report, and then along comes a far more serious threat to the industry’s well-being, as the UK votes to leave the European Union. Read more

Politicians of every persuasion have been popping up all over UK screens for weeks. These appearances have highlighted one reason why they are universally unpopular: they never seem to answer the question they’ve been asked, preferring to answer the question they want to answer. Read more

It’s been about a week since the ANA’s report into transparency hit the best seller lists. Lest we forget (and judging from some of the less temperate comments flying around some seem to have forgotten) the report was titled: ‘An Independent Study of Media Transparency in the U.S. Advertising Industry’. It was not titled ‘Why Advertisers Hate the Holding Companies’, nor ‘We Name the Guilty Parties’.

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A shorter version of this post appeared on Mediatel’s Newsline on 7^th June

The first of two ANA reports has landed, containing the results of 150 interviews conducted by the investigators K2 with ‘marketers, media suppliers, ad tech vendors, current and former advertising and media agency professionals, trade association executives, industry consultants, attorneys, barter company employees, and post-production professionals’. Read more

The ad business it is generally accepted is in a hole. A large part of the industry is not trusted by those who pay for it and whose interests it exists to serve. Digital advertising is generally so poor that consumers go out of their way to avoid it. So-called precision targeting starts to get close to an invasion of privacy. Fingers are being pointed, mud is being slung. How on earth did we get into this mess? Read more

One of the most common errors, and we all make it is failing to learn from history. Even if history isn’t quite as much bunk as Henry Ford would have had us believe, each generation decides that they know best and that this time it will be different.  Read more

Hello – no Cog Blog post this week as I am on holiday. Enjoy the break from being berated by me..

One of the reasons why this blog is read as often and as widely as it is comes down to the fact that I am in a position to express my views on anyone and everything. I’m lucky enough to be able to write things that others might very well think but feel unable to express, at least not publicly. Read more

It was 1993. Carat was the dominant agency in France, with 11 separate agencies in different central Paris locations. In the US (where I lived and worked at the time) the all-powerful full-service agencies’ media heads referred sneeringly to ‘the French disease’: buying media in bulk, packaging the inventory up and reselling it to clients without revealing the margin. Read more

On the back of their Procter and Gamble win last year, earlier this month Omnicom Media Group announced that it is opening a third media agency to sit alongside OMD and PHD. The new network called Hearts and Science is headed by Scott Hagedorn, who was until recently Annalect’s CEO. Read more

One of the questions that struck me at Mediatel’s recent event on planning was just why so many planners have left agencies over the last few years. Read more

A version of this post appeared on Mediatel’s Newsline on April 5th

Pity the poor communications planner, buffeted this way and that by the latest fads and the hottest trends, by variable research and more and more data, by clients who it seems want more and more for less and less, and by traders who ignore their beautifully crafted plans to buy whatever they fancy from anyone prepared to give them a deal.

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It’s become common-place to criticise agencies for not changing their business model, as if this was the sort of thing anyone could do between breakfast and lunchtime.

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It may just be my imagination but we haven’t been hearing quite so much from our old friends the agency trading desks lately.

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The media business really doesn’t do considered moderation. “Twitter is the marketing tool of the future.” “Twitter is finished.” “Social media marketing is the answer to all of mankind’s problems.” “Social media couldn’t sell an iceberg to a polar bear.” “TV is dead”. “TV revenues continue to grow.”

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The adblocking issue doesn’t look like it’s going away anytime soon. You can always tell when a subject is discussed at numerous conferences that it’s becoming a part of the furniture. Talking about it is so much easier than fixing it.

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I receive all sorts of junk mail. In amongst the ones congratulating me on being voted an International Woman of Distinction, and the un-turn-down-able offers to train to be a certified nurse are those selling me various ‘sophisticated’ email marketing services. Just the thing for my business you would have thought, although the authors do rather let themselves down by addressing me by the wrong name, and assuming BJ&A sells manufacturing equipment. Read more

‘The Independent’ and its sister ‘The Independent on Sunday’ have announced that they will cease to exist in paper form from later this month. Both will become digital-only titles. The stable’s little sibling ‘The i’ will be sold to Johnson Press where one imagines it will continue in print form. Read more

First up this week – a need to set the record straight. A couple of weeks ago I was critical of ‘Campaign’ over its (lack of) reporting of the implications around programme content being included in a deal between GroupM and Channel4. I wrote that ‘Campaign’ should have investigated further. Well, now they have, and so credit is due to Gideon Spanier and to ‘Campaign’ for doing so. Read more

When I lived and worked in the USA I promised myself that I would never start a sentence in any professional meeting with the four words: ‘In the UK we…’. When I started this blog I made myself a similar promise – never start a post with the words: ‘There used to be…’. Read more

Another day another deal. A few weeks back ‘Campaign’ reported that GroupM has struck a two-year deal with Channel 4 apparently worth £500m. The deal is alleged to include the provision of some advertiser-funded shows from the agency’s sibling GroupM Entertainment.

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The argument between advertisers and media agencies in the USA over transparency rumbles on. Earlier Cog Blogs have commented on advertisers’ concerns over the agencies’ media buying practices, and their hiring (via their trade body the ANA) of two consultancies to look into the whole matter of where the money goes. Read more

Almost four weeks into the year and already two of my hopes for 2016 lie in tatters.

Way, way back on January 6^th (remember then? It was great to be alive wasn’t it? Such an air of optimism, such an air of hope) I said I hoped that 2016 would see agencies change behaviours from making money unofficially to proving their worth to clients and getting paid fairly by them.

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A few days ago the notion of ‘advertising moments’ had a moment. ‘The New York Times’ carried a piece on the topic which as good as anointing the thought with a powerful mix of mainstream recognition and due authority. Read more

This week I was very flattered to be asked to address the annual conference of the Portuguese advertiser association, APAN. These comments reflect some of the remarks I made there. Read more

Welcome to 2016 and the season for predictions. As usual, our industry hasn’t disappointed, scattering predictions around with all the confidence of people knowing that no-one will ever hold them to account in 12 months’ time.

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