https://bja.igloo1.com/blog/a-manifesto-for-the-media-agencies/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/a-manifesto-for-the-media-agencies/#comment-103504 Sat, 25 Apr 2015 16:10:36 +0000 http://www.bjanda.com/blog/?p=568#comment-103504 This is an exceptional piece. Hard to implement but clearly the right thing to do. Bravo!

]]> https://bja.igloo1.com/blog/a-manifesto-for-the-media-agencies/#comment-103073 Thu, 23 Apr 2015 15:13:46 +0000 http://www.bjanda.com/blog/?p=568#comment-103073 Thanks for your comment. I agree, which is why I think some kind of collective approach would work better than a bunch of individual initiatives which would simply be seen as self-interested.
We did a similar piece of work for the UK advertiser association a few years back, addressing their concerns with the market research industry. That worked well, in large part because we took soundings from all sides.

]]> https://bja.igloo1.com/blog/a-manifesto-for-the-media-agencies/#comment-103047 Thu, 23 Apr 2015 13:23:20 +0000 http://www.bjanda.com/blog/?p=568#comment-103047 The onus for repairing client/agency relationships should not fall entirely on the shoulders of the agencies. Usually partnerships break-ups are the result of bad behavior by both parties.

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