https://bja.igloo1.com/blog/adblocking-and-playing-the-piano-in-a-brothel/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/adblocking-and-playing-the-piano-in-a-brothel/#comment-122034 Wed, 23 Sep 2015 10:14:08 +0000 http://www.bjanda.com/blog/?p=650#comment-122034 The most concerning issue is that certain Ad blockers are actually filtering: letting through ads that they consider ‘appropriate’. This is setting up a very bad situation with Creative agencies being forced to get their creative reviewed by these Ad Blockers to make certain the ads are ‘appropriate’ (I am aware that most requirements posted concern technical issues but they are ambiguous enough to be applied as a moral filter as well). Who decided to give these people the power to determine what is appropriate? I do not have the answer on how to deal with this situation but I am certain that preventing people from exercising their right to not look at ads is not the way to go.

]]> https://bja.igloo1.com/blog/adblocking-and-playing-the-piano-in-a-brothel/#comment-121854 Tue, 22 Sep 2015 16:16:51 +0000 http://www.bjanda.com/blog/?p=650#comment-121854 Thanks all for the comments. I think it’s tricky to block the blockers, as after all consumers are merely exercising their right to not look at ads!
But I do think premium publishers are going to have to consider charging for access to premium content.
I like the Doc Searls’ idea from Bob, but sadly perhaps those charged with advising clients have a vested interest in this not happening.
And I feel for Richard’s issue on how long it takes things to load. Indeed – see last week’s post on this very topic.

]]> https://bja.igloo1.com/blog/adblocking-and-playing-the-piano-in-a-brothel/#comment-121849 Tue, 22 Sep 2015 15:49:34 +0000 http://www.bjanda.com/blog/?p=650#comment-121849 I’m not sure that it’s the advertising per se that is the problem but the time it takes for the bloody things to load. That added to the realisation that a record is being kept of what products I’m ‘interested in’ makes Jeffreys solution just about the only way forward. But where that solution is applied to the BBC there seems to be dissatisfaction being expressed in some lofty quarters.

]]> https://bja.igloo1.com/blog/adblocking-and-playing-the-piano-in-a-brothel/#comment-121840 Tue, 22 Sep 2015 14:43:08 +0000 http://www.bjanda.com/blog/?p=650#comment-121840 Doc Searls of Harvard has the correct answer. We don’t need ad blockers, we need ad tech blockers. Read it here: http://blogs.law.harvard.edu/vrm/2015/09/21/a-way-to-peace-in-the-adblock-war/

]]> https://bja.igloo1.com/blog/adblocking-and-playing-the-piano-in-a-brothel/#comment-121833 Tue, 22 Sep 2015 14:04:37 +0000 http://www.bjanda.com/blog/?p=650#comment-121833 Good post, Brian. Consumers are deluged with ads and solicitations, so no surprise they turn to ad blockers. It’s the same rationale for viewing all network/cable TV shows through DVR or On Demand.

]]> https://bja.igloo1.com/blog/adblocking-and-playing-the-piano-in-a-brothel/#comment-121823 Tue, 22 Sep 2015 13:04:10 +0000 http://www.bjanda.com/blog/?p=650#comment-121823 Brian – I have to disagree with this one. Back in the day average frequency was 17…I am sure if the housewives had had ad blocking software they would have used it. Today the deal should be simple. Watch ads for free content or pay for ad free content. Block the blockers.

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