Comments on: Aegis, ITV and the Trades https://bja.igloo1.com/blog/aegis-itv-and-the-trades/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: Jacques Lehodey https://bja.igloo1.com/blog/aegis-itv-and-the-trades/#comment-127462 Wed, 03 Feb 2016 10:26:00 +0000 http://www.bjanda.com/blog/?p=709#comment-127462 Agree with your point/s. But this comes down to money (as with all things) and the media agencies will not play fair or honest until there is a clear path for how the funds lost from an ‘honest’ position will be replaced. Aegis being caught is no surprise but the ‘I’m shocked’ reaction is quite surprising. Carat’s willingness to use ‘unorthodox’ tactics to increase revenue was looked upon with envy by other Media ‘Agencies’ in the 90s. Many agency groups copied them an still follow and have even improved on those practices today with the tacit endorsement of Advertisers. All this to say that Advertisers and Agencies are in the same **** creek and are fighting each other. A perfect illustration of this is the 4A (Ntl. Agency Organisation) vs ANA (Ntl. Advertiser Orgnization) fight in the US. Once again, ‘Money is the root of all evil’. A bit Biblical put very appropriate…

]]> By: Tom Denford - ID Comms https://bja.igloo1.com/blog/aegis-itv-and-the-trades/#comment-127419 Fri, 29 Jan 2016 19:06:28 +0000 http://www.bjanda.com/blog/?p=709#comment-127419 Great new perspective on the “campaign” against agency deals Brian.

Coincidentally (but not surprisingly) we covered this exact story on today’s #MediaSnack episode.

https://youtu.be/9_VpdXHd2jw

]]> By: An Interested Party https://bja.igloo1.com/blog/aegis-itv-and-the-trades/#comment-127418 Fri, 29 Jan 2016 13:14:49 +0000 http://www.bjanda.com/blog/?p=709#comment-127418 Linda – agencies missing UK TV share deals predates any Procurement influence over media by at least 20 years. The ‘disease’ existed well before any ‘medicine’ had been considered. I clearly recall a client led TV share deal also missing its target with painful consequences in the early 1990’s. Trusted partnerships require transparency and honesty from both parties. Agencies in terms of their dealings and clients in terms of their patience and dedication to making the relationship work.

]]> By: Bob Wootton https://bja.igloo1.com/blog/aegis-itv-and-the-trades/#comment-127416 Thu, 28 Jan 2016 19:38:27 +0000 http://www.bjanda.com/blog/?p=709#comment-127416 Terrific piece. Now that I am on my way to being untethered, I will be thundering thus too! all the best / BW

]]> By: Linda Holliday https://bja.igloo1.com/blog/aegis-itv-and-the-trades/#comment-127415 Thu, 28 Jan 2016 17:09:34 +0000 http://www.bjanda.com/blog/?p=709#comment-127415 Great Brian–
“Agency” relationship used to connote a fiduciary like responsibility. Steadily these conflict of interest issues have crept into the business. I know you don’t like to complain about procurement, but I do believe the medicine is worse than the disease. If you treat all your suppliers like criminals they may be inclined to behave that way. What is needed is a return to trusted partnerships.
Cheers!
Linda

]]>