https://bja.igloo1.com/blog/better-together/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/better-together/#comment-53267 Thu, 18 Sep 2014 08:49:27 +0000 http://www.bjanda.com/blog/?p=440#comment-53267 Ah the JIC! From the outside, seen as the place where advertisers, agencies and media owners comme together and discuss their needs honestly and openly. The reality is that all player look to game the system so they can gain a competitive advantage from it. I never sat in one as a media owner but I did as an agency. The thinking was not “How can I ensure that the best possible audience measurement sytem be put in place” but rather “how can I ensure that a system be put in place from which I can gain a competitive advantage”. That said, I’ve also operated in two markets where there where two audience systems and if the agency only bought into one, madness ensued… To paraphrase Churchill, JICs are the worst way to implement an audience system except all others that have been tried…

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