https://bja.igloo1.com/blog/big-data-fail/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/big-data-fail/#comment-98519 Fri, 27 Mar 2015 23:36:54 +0000 http://www.bjanda.com/blog/?p=554#comment-98519 The marketing director of Barclays–back when Customer Relationship Management was the way to waste money chasing moonbeams– pointed out that although he’d been married for 25 years, and despite all the 24 hour availability of ‘relevant Touchpoints’ that gave him, he still had no idea what his wife wanted for Xmas.
‘Big Data’ is just the latest way to sell IT to credulous marketing people.

]]> https://bja.igloo1.com/blog/big-data-fail/#comment-98461 Fri, 27 Mar 2015 19:27:29 +0000 http://www.bjanda.com/blog/?p=554#comment-98461 I have a nasty suspicion that that this should be linked to your previous blogs – “BIG DATA” sounds good and cutting edge but does it deliver? All in an era when agencies are flogging stuff and backhanding other stuff to cover costs and make (increasingly impressive) money…
I genuinely believe in the concepts behind it but question much of the business rationale for implementation in half-baked delivery!

]]> https://bja.igloo1.com/blog/big-data-fail/#comment-98416 Fri, 27 Mar 2015 16:07:39 +0000 http://www.bjanda.com/blog/?p=554#comment-98416 Ah, I see your error. You have assumed that Big Data would improve your life. Big Data is meant to improve the life of companies. The objective of Markethub is not to make sure the individual is OK with what is going on bt rather that Market hub can show a good ROI and if you get steamrolled in the process, tough!

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