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	<title>Comments on: Breaking the (Quant) Cast</title>
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		<title>By: Phil Macauley</title>
		<link>https://bja.igloo1.com/blog/breaking-the-quant-cast/#comment-126405</link>
		<dc:creator><![CDATA[Phil Macauley]]></dc:creator>
		<pubDate>Mon, 02 Nov 2015 14:01:47 +0000</pubDate>
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		<description><![CDATA[Thanks Brian.... we certainly think the short term approach in the digital media industry is damaging for Brands and misleading. As an industry we have to focus on the fact that we are talking about Advertising solutions and the principles that apply are the same across all media platforms. Phil]]></description>
		<content:encoded><![CDATA[<p>Thanks Brian&#8230;. we certainly think the short term approach in the digital media industry is damaging for Brands and misleading. As an industry we have to focus on the fact that we are talking about Advertising solutions and the principles that apply are the same across all media platforms. Phil</p>
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