https://bja.igloo1.com/blog/election-time/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/election-time/#comment-105326 Tue, 05 May 2015 11:31:09 +0000 http://www.bjanda.com/blog/?p=575#comment-105326 I’m not sure if this will mean the end of Murdoch, but I do think it might lead newspapers to realise that just maybe all the negativity they threw around this time was a waste of time.
On the other hand, leopards, spots and so on.

]]> https://bja.igloo1.com/blog/election-time/#comment-105325 Tue, 05 May 2015 11:25:43 +0000 http://www.bjanda.com/blog/?p=575#comment-105325 Excellent post. If the result you predict follows perhaps it will retire Murdoch from the front page—of newspapers and politics. Thatcher made him just as he made Thatcher. This election may be the beginning of the unmaking of Thatcher. Well, we can dream.

]]> https://bja.igloo1.com/blog/election-time/#comment-105320 Tue, 05 May 2015 10:14:12 +0000 http://www.bjanda.com/blog/?p=575#comment-105320 Thanks Jacques.
I think you’re right – and so does Dominic Mills, the ex-Campaign Editor who now writes a weekly column for Mediatel: http://mediatel.co.uk/newsline/2015/05/05/will-political-advertising-dare-to-embrace-neuroscience/

]]> https://bja.igloo1.com/blog/election-time/#comment-105319 Tue, 05 May 2015 10:08:36 +0000 http://www.bjanda.com/blog/?p=575#comment-105319 As an American, I applaud the UK’s ability to keep money out of politics (as much as possible)and the fact that Newspaper proprietors are losing their ability to swing elections in their favor as a good thing. The rise of Social Media is agood thing but it does allow be in contact with news and its interpretation that only agrees with one’s preset mindset, and that is a shame. In the future, politicians will have to target as closely as possible “swing voters” the one who are open to switching sides and that is as complicated as doing the same job for a brand… Do I see a clear opportunity for FMCG specialists?

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