Comments on: History and Bunk https://bja.igloo1.com/blog/history-and-bunk/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: Jacques Lehodey https://bja.igloo1.com/blog/history-and-bunk/#comment-129177 Thu, 26 May 2016 10:57:44 +0000 http://www.bjanda.com/blog/?p=766#comment-129177 Very interesting model. The responsibility of being a referee has shifted from the client to the JV. This however seems a specific client solution. Is the future about the creation of a JV as the result of every pitch? If so, Advertisers will have to pitch all disciplines at the same time. Seems difficult and convoluted but very interesting none the less.

]]> By: Tim C https://bja.igloo1.com/blog/history-and-bunk/#comment-129175 Thu, 26 May 2016 07:52:09 +0000 http://www.bjanda.com/blog/?p=766#comment-129175 But has the consumers requirements changed. I hear that most digital users check there phone about 70 times a day! Do we really have time for high quality 90 sec TV ads anymore?

]]> By: Julian Smallwood https://bja.igloo1.com/blog/history-and-bunk/#comment-129173 Thu, 26 May 2016 07:11:43 +0000 http://www.bjanda.com/blog/?p=766#comment-129173 Creativity is being disastrously subsumed by the tide of technology and an obsession with what even the most ardent digital geek is starting to accept are meaningless numbers.

Absolutely love this, can I have permission to quote you?

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