Comments on: Just Because We Can… https://bja.igloo1.com/blog/just-because-we-can/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: Rupert Staines https://bja.igloo1.com/blog/just-because-we-can/#comment-127433 Mon, 01 Feb 2016 13:41:12 +0000 http://www.bjanda.com/blog/?p=704#comment-127433 Humans need to communicate with each other more and advertising has only ever been a signpost in that conversation….and frankly it should remain as such. The best digital can offer is to curate this better…..which, by the way, I think it is improving on especially as most media gets shunted into a digital lane.
Google – well, too big to fail?

]]> By: Sue Elms https://bja.igloo1.com/blog/just-because-we-can/#comment-127342 Fri, 22 Jan 2016 11:48:26 +0000 http://www.bjanda.com/blog/?p=704#comment-127342 Totally agree.

In the vast amount of stuff I get thrown at me, your blogs are not just something I am “open” to skimming, but something I look forward to getting like a nice magazine subscription.

]]> By: bob hoffman https://bja.igloo1.com/blog/just-because-we-can/#comment-127336 Thu, 21 Jan 2016 18:08:09 +0000 http://www.bjanda.com/blog/?p=704#comment-127336 The issue of “brand” is a complicated one.

Brand “loyalty” is certainly one of the most mischaracterized of all consumer behaviors. It usually turns out to be nothing more than convenience, habit, or mild satisfaction. Not the “love” that brand babblers like to chatter about.

On the other hand, brand awareness and brand preference are enormously powerful drivers of consumer behavior. If the Google genius doubts this, let’s see him take the Google brand off his website and see what happens.

]]> By: Steve Grubbs https://bja.igloo1.com/blog/just-because-we-can/#comment-127333 Thu, 21 Jan 2016 15:05:14 +0000 http://www.bjanda.com/blog/?p=704#comment-127333 Another thoughtful and observant piece, Brian. Unbelievable comment from Google rep… thought they only hired the smartest guy in the room. Oh, sorry, that was Enron.

]]> By: Richard Bedwell https://bja.igloo1.com/blog/just-because-we-can/#comment-127332 Thu, 21 Jan 2016 13:19:18 +0000 http://www.bjanda.com/blog/?p=704#comment-127332 I’m beginning to wonder whether Brian should actually be allowed to walk the streets on his own. As for talking to strangers….

]]> By: Jacques Lehodey https://bja.igloo1.com/blog/just-because-we-can/#comment-127331 Thu, 21 Jan 2016 12:53:42 +0000 http://www.bjanda.com/blog/?p=704#comment-127331 How dare you question the New York Times. The are ALWAYS right. For example, they fully supported the position that the US needed to go to IRAK because they had WMDs. Need I say more? The reality is that the advertising trade was the coolest and that only pros could comment on it. Now that Digital is the coolest,no one can comment on that but everyone is giving their (unsolicited)opinion on advertising. Including the NYT. The Mad men industry (not culture which is misogynistic and self destructive)is long gone.

]]> By: Susan Moseley https://bja.igloo1.com/blog/just-because-we-can/#comment-127330 Thu, 21 Jan 2016 10:37:21 +0000 http://www.bjanda.com/blog/?p=704#comment-127330 Brilliantly put, I couldn’t agree more!

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