Comments on: Kraft Breaks Cover https://bja.igloo1.com/blog/kraft-breaks-cover/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: Mike Sommers https://bja.igloo1.com/blog/kraft-breaks-cover/#comment-74680 Sat, 22 Nov 2014 06:27:51 +0000 http://www.bjanda.com/blog/?p=477#comment-74680 Glad to read someone talking sense! When you put together marketing money being channelled into less effective media, and new retail paradigms like Amazon destroying everyone else’s shareholder value whilst making a loss you begin to see why this digital economy is sliding back into recession.

]]> By: Simon Thomas https://bja.igloo1.com/blog/kraft-breaks-cover/#comment-70163 Wed, 05 Nov 2014 19:51:24 +0000 http://www.bjanda.com/blog/?p=477#comment-70163 For online video communication that is building brands 100% view ability in a safe and relevant content environment with a completed play would be a good starting point…….

]]> By: Martin Greenbank https://bja.igloo1.com/blog/kraft-breaks-cover/#comment-69676 Mon, 03 Nov 2014 21:54:04 +0000 http://www.bjanda.com/blog/?p=477#comment-69676 Let’s hope they apply the same rigour to online video placements, where the nonsense of partial view for a couple of seconds counts as a “valid impression”.

]]> By: Goff Moore https://bja.igloo1.com/blog/kraft-breaks-cover/#comment-69633 Mon, 03 Nov 2014 17:08:32 +0000 http://www.bjanda.com/blog/?p=477#comment-69633 “Half the money we spend on advertising……….etc.”

]]> By: Steve Grubbs https://bja.igloo1.com/blog/kraft-breaks-cover/#comment-69607 Mon, 03 Nov 2014 14:58:49 +0000 http://www.bjanda.com/blog/?p=477#comment-69607 Well stated, Brian. I believe Kraft may have just given the tiny snowball a push down the hillside, and hopefully it will grow in size and momentum.

]]> By: Julian Smallwood https://bja.igloo1.com/blog/kraft-breaks-cover/#comment-69599 Mon, 03 Nov 2014 14:00:49 +0000 http://www.bjanda.com/blog/?p=477#comment-69599 The “Digital Taleban” effect once again….turn a blind eye to abuse one and all. Well done Kraft!

]]> By: Jacques Lehodey https://bja.igloo1.com/blog/kraft-breaks-cover/#comment-69581 Mon, 03 Nov 2014 10:57:56 +0000 http://www.bjanda.com/blog/?p=477#comment-69581 Mondelez?

Is this a Worldwide decision or US only?

It very often a combination of 1&2 plus the fact that if you start questioning the validity of digital in any way, you are seen as “not getting it” and being percieve as non relevant is a death sentence for either the agency or a client side Media Dir.

]]> By: Toby Hayward https://bja.igloo1.com/blog/kraft-breaks-cover/#comment-69570 Mon, 03 Nov 2014 09:58:11 +0000 http://www.bjanda.com/blog/?p=477#comment-69570 Hmmm. After thinking about this carefully and deeply for at least 3 seconds, I’ll go with option 2…

]]> By: Jeffrey merrihue https://bja.igloo1.com/blog/kraft-breaks-cover/#comment-69569 Mon, 03 Nov 2014 09:50:27 +0000 http://www.bjanda.com/blog/?p=477#comment-69569 This has historically been a victimless crime as clients wanted a “million views” and were willing to turn a blind eye. Bravo to Kraft.

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