Comments on: Market Research – Who’s Asking?

By: Brian Jacobs & Associates | BJ&A » Media, Market Research, Advertising

Mon, 02 Jun 2014 09:01:37 +0000

[…] the Cog Blog commented on the world of market research. Last time around, my slightly critical post (I suggested that maybe the research business was somewhat out of touch with its customers and […]

By: James

James — Mon, 21 Oct 2013 10:58:35 +0000

There’s plenty of mileage left in understanding people so I’d disagree that MR is dead or dying. However, big agencies’ dependence on static, one-stop-shop business models while their clients evolve is astonishing. Economies of scale are quite the opposite (big is always expensive in MR), and how can “Data Investment Management” be believed when the current research management experience is more poacher than gamekeeper?

By: Brian Jacobs

Brian Jacobs — Sun, 20 Oct 2013 12:16:47 +0000

Thanks to all for the comments. Judging on the above, lus several other direct comments I’ve had from various people in the industry, it seems to be generally accepted that MR does need to evolve. As one MR professional pointed out to me that has been the mantra since the 1980’s.

By: Karen

Karen — Sun, 20 Oct 2013 10:02:06 +0000

I think the author needs to see what’s happening right now in some of the to called ‘broken’ organisations. Of course we spend time understanding what out clients want, we are more than aware if where clients needs are moving and our need to evolve.

By: Jan

Jan — Fri, 18 Oct 2013 13:33:46 +0000

Current market research looks at what has happened and then people use that to try and make decisions on the future. WRONG – find out what consumers really want, build a variety of decisions based on this and then test each of them for sales pull with your target consumer market. Only way to go. Simple and makes for the right decisions to be made on the brand, company etc. I have been doing it for the last 20 years – works very time

By: tim

tim — Fri, 18 Oct 2013 13:03:28 +0000

I know Jannie from old. Very together. When he speaks i listen