https://bja.igloo1.com/blog/media-doesnt-equal-creativity/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/media-doesnt-equal-creativity/#comment-130017 Thu, 28 Jul 2016 11:11:04 +0000 http://www.bjanda.com/blog/?p=802#comment-130017 “Why does anybody think that a creative unit handling, say native solutions inside a media agency is going to be somehow better than a specialist team of writers operating within a creative environment?” Better, no; ‘As good as’ Yes according to the agency itself, ‘a cheaper option’ definitely and this is why clients are willing to believe as the differences are too complicated to explain internally so the cheapest solution wins!

]]> https://bja.igloo1.com/blog/media-doesnt-equal-creativity/#comment-129966 Fri, 22 Jul 2016 12:46:10 +0000 http://www.bjanda.com/blog/?p=802#comment-129966 Surely the Havas Village route is the way forward, take advantage of the insights modern technology is providing and use them to add value across media, creative and planning.

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