https://bja.igloo1.com/blog/media-metrics-and-swill-buckets/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/media-metrics-and-swill-buckets/#comment-12858 Wed, 12 Mar 2014 14:50:15 +0000 http://www.bjanda.com/blog/?p=308#comment-12858 I think you are very right when you say “industry-wide currency metrics are never going to fit every need”. The online industry tried to adopt GRPs but that never really took off perhaps because of the non-broadcast nature of online media (iLevel tried to introduce “ORPs” back in 2004). More recently social media has adopted “reach” as a currency – but social media reach isn’t at all comparable with TV reach. It would be nice to have unified metrics; but metrics that simply pretend to be unified by adopting a similar name are very misleading and must be guarded against.

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