https://bja.igloo1.com/blog/new-models-old-realities/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/new-models-old-realities/#comment-86336 Sun, 25 Jan 2015 13:21:52 +0000 http://www.bjanda.com/blog/?p=525#comment-86336 The new model is being developed by companies that own audience going downstream and taking away the production budgets in the process. Look at Buzzfeed, DCS and Vice to see how big brands are avoiding both the traditional creative and media agencies and creating content with YouTube stars and crowd-sources and booking millions of views with their audiences. The end is nigh.

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