https://bja.igloo1.com/blog/reasons-to-be-cheerful-123/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/reasons-to-be-cheerful-123/#comment-129021 Thu, 19 May 2016 12:27:28 +0000 http://www.bjanda.com/blog/?p=759#comment-129021 Basically, what the WPP article is saying is that, now that the ‘shinny new toy’ phase is over, for digital to represent more than 20% of the total advertising budget, it needs to be accountable and generate sales rather than be evaluated on (in many cases bogus) proxy metrics. The Digital industry was unbelievably successful in selling itself with all these issues. That WPP realizes that it needs to clean up its act to go to the next step in no way means that the industry agrees and is ready to follow. My position is that the industry will not move and advertisers will have to force agencies to act as agents rather than drunken sailors.

]]> https://bja.igloo1.com/blog/reasons-to-be-cheerful-123/#comment-128871 Thu, 12 May 2016 17:03:47 +0000 http://www.bjanda.com/blog/?p=759#comment-128871 Any article that quotes Ian Dury & The Blockheads is gold!

]]> https://bja.igloo1.com/blog/reasons-to-be-cheerful-123/#comment-128859 Thu, 12 May 2016 10:14:04 +0000 http://www.bjanda.com/blog/?p=759#comment-128859 ta!

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