Comments on: Royal Babies, Cricket, Golf and Box Sets https://bja.igloo1.com/blog/royal-babies-cricket-golf-and-box-sets/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: Janet Fitzpatrick-Wilks https://bja.igloo1.com/blog/royal-babies-cricket-golf-and-box-sets/#comment-53 Wed, 24 Jul 2013 00:05:06 +0000 http://www.bjanda.com/blog/?p=93#comment-53 Totally agree – although I think it’s both a media and a creative issue. The old campaign mentality needs to be erased. I can’t but help admire companies like Geico. They have the courage to veer into various “memes” or storylines while keeping the central proposition 100% clear – and then let them play out with the audiences. From reptiles, to cavemen, to little pigs to the latest “happy people.” They keep it moving, and keep it fresh.

And then there are advertisers like the Guardian who provide rich, multi-layered content that can bear watching a few times in succession – because the story unfolds a little differently each time. Treating ads as mini programs, maybe even episodic (Gold Blend anyone? Age alert!) is a lot like – video! And that’s where the real story-telling is happening these days! 4+ 6+ indeed!

]]> By: Paul Granger https://bja.igloo1.com/blog/royal-babies-cricket-golf-and-box-sets/#comment-49 Tue, 23 Jul 2013 09:48:43 +0000 http://www.bjanda.com/blog/?p=93#comment-49 I agree! A missed opportunity. Think back a little while to the long running BT ad which almost became a soap.

]]> By: Brian Jacobs https://bja.igloo1.com/blog/royal-babies-cricket-golf-and-box-sets/#comment-48 Tue, 23 Jul 2013 08:21:12 +0000 http://www.bjanda.com/blog/?p=93#comment-48 Good points both. I do think that media people need to be aware of the copy they’re placing (they often aren’t), the context within which it will be seen, and what we always used to refer to as the frequency distribution. These are important issues often subsumed in the search for ever bigger numbers.

]]> By: Straford https://bja.igloo1.com/blog/royal-babies-cricket-golf-and-box-sets/#comment-47 Tue, 23 Jul 2013 07:55:58 +0000 http://www.bjanda.com/blog/?p=93#comment-47 The other concern is the point you have alluded to – the impact of showing the same ad over and over and over again causing irritation, annoyance and possibly negative disposition to the brand. The AAMI Ketut ads in Oz are a good example of that.

]]> By: tim https://bja.igloo1.com/blog/royal-babies-cricket-golf-and-box-sets/#comment-45 Mon, 22 Jul 2013 15:28:32 +0000 http://www.bjanda.com/blog/?p=93#comment-45 Some years ago I got the agency to run a series of old Shell ads – favourites during just such an event. Feedback was very good and brand empathy score went through the roof !

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