Comments on: Simplicity and Creativity https://bja.igloo1.com/blog/simplicity-and-creativity/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: David https://bja.igloo1.com/blog/simplicity-and-creativity/#comment-117051 Fri, 21 Aug 2015 21:22:37 +0000 http://www.bjanda.com/blog/?p=637#comment-117051 All good points, as always.
Digital media bring us…advertisers, analysts, planners and buyers…face to face with the tremendous variation in consumer behaviour and description that is present in online data. Data can enlighten, but it can mask what is most important too, if not well analyzed. We seem to be seeing a media that is overwhelmed by this tsunami of data and struggling to translate it well into clear, actionable, understandable, prescriptive analytics.
Where there is chaos, there is thirst for clarity. And if the picture of the consumer can be made clearer, and more understandable, then maybe we will see better creative, because creative teams will be better informed and more in touch with those they want to communicate with.

]]> By: Brian Jacobs https://bja.igloo1.com/blog/simplicity-and-creativity/#comment-116519 Mon, 17 Aug 2015 09:00:06 +0000 http://www.bjanda.com/blog/?p=637#comment-116519 Thanks all for your comments. I do think that far too many digital specialists avoid talking to clients – leaving such niceties to the planners, who are of course often compromised by the traders’ well-documented behaviours.
If you avoid your paymasters you’ll soon become an irrelevance. After all, who needs a service that refuses to engage with those who ultimately pay for it?

]]> By: Fred https://bja.igloo1.com/blog/simplicity-and-creativity/#comment-116511 Mon, 17 Aug 2015 07:28:45 +0000 http://www.bjanda.com/blog/?p=637#comment-116511 Brian, right on the button (as usual).

How many of us really have a conversation with our clients – every time- rather than talking (or worse) shouting AT them?

]]> By: Maarten https://bja.igloo1.com/blog/simplicity-and-creativity/#comment-116430 Sun, 16 Aug 2015 20:30:57 +0000 http://www.bjanda.com/blog/?p=637#comment-116430 In the same vein as Charles Mingus is this one from French Philosopher Blaise Pascal: “I am sorry I have had to write you such a long letter, but I did not have time to write you a short one.”

]]> By: Janet Fitzpatrick-Wilks https://bja.igloo1.com/blog/simplicity-and-creativity/#comment-116183 Fri, 14 Aug 2015 16:38:33 +0000 http://www.bjanda.com/blog/?p=637#comment-116183 I’m not going to back off until you have that book in the works. You Brian, are a much needed voice of reason ;)

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