https://bja.igloo1.com/blog/the-ana-a-first-stab/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/the-ana-a-first-stab/#comment-129501 Fri, 10 Jun 2016 09:15:57 +0000 http://www.bjanda.com/blog/?p=780#comment-129501 No specifics means that we are right back where we started: Advertisers suspicious that something is going on without specifics to point to. Agencies able to reassure and deflect as no specifics can be pointed to. The question is: Are we agencies or brokers? Not agencies masquerading as brokers. Sitting together to write up a new contract will not lead to anything drastically different than what exists today. The issue here is a financial one directly tied to historical practices. Until they are addressed and solved, nothing will fundamentally change in the industry. Until a CMO accepts to remunerate its agency correctly. Until agencies give up this source of income. Nothing will substantially change in this industry. Unfortunately, looking at the report as a beginning for the industry to truly reform itself may me a self delusion.

]]> https://bja.igloo1.com/blog/the-ana-a-first-stab/#comment-129481 Thu, 09 Jun 2016 08:58:58 +0000 http://www.bjanda.com/blog/?p=780#comment-129481 Underpaid media agencies keeping “agency Volume bonuses” unattributable to individual brands has been common practice globally for decades. The choice has always been simple…pay a fair fee in exchange for your brand share of the bonuses. Easy to say…hard to do.

]]> https://bja.igloo1.com/blog/the-ana-a-first-stab/#comment-129480 Thu, 09 Jun 2016 08:54:43 +0000 http://www.bjanda.com/blog/?p=780#comment-129480 Tim,
Amen!

]]> https://bja.igloo1.com/blog/the-ana-a-first-stab/#comment-129479 Thu, 09 Jun 2016 08:34:40 +0000 http://www.bjanda.com/blog/?p=780#comment-129479 The issue is whether the really do any work, of value, any longer. Many clients think they can do it digitally. Media houses need to take long hard look at what value they can really offer

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