Comments on: The History Boy

By: pedro

pedro — Tue, 18 Feb 2014 23:13:53 +0000

I just spent 30 mins explaining that fequency capping was invented 30+ years ago and that programmatic media types need to build in algorithms that reflect JPJ work. NOt ignore it.

By: Alan Brydon

Alan Brydon — Mon, 17 Feb 2014 09:28:36 +0000

Well said indeed Brian. Apart from anything else, working lives are more interesting and more enjoyable when the broader view is embraced, imho.

By: Chris Swee

Chris Swee — Tue, 11 Feb 2014 18:21:21 +0000

So very well put Brian. As a bit of an analogy, just look at today’s youth, who are extremely adept at texting but won’t…or can’t….carry on a narrative phone conversation.

By: Julian Smallwood

Julian Smallwood — Tue, 11 Feb 2014 17:51:06 +0000

Love Bullmore’s quote!

By: Richard Bedwell

Richard Bedwell — Tue, 11 Feb 2014 17:08:03 +0000

I did once consider forming an organistion called JICGRUMP but by cynicism overtook me.
However, to be serious, isn’t one of the problems that advertisers struggle with articulating what their ‘strategic objectives’ are? Maybe they have been lost in the tactical jungle of short-termism that that the Old Git alludes to in the blog? Staggering from short term target to short term target has become the norm because it has become measureable by ‘big data’ which seems to have the current ‘momentum’. Beware momentum – lemmings have it.

By: Pam Vick

Pam Vick — Tue, 11 Feb 2014 14:26:47 +0000

Hear Hear. I think I am a COG too………….

By: jeremy swinfen green

jeremy swinfen green — Tue, 11 Feb 2014 14:22:26 +0000

And there was I thinking that COG stood for “Completely Omniscient Guru…