https://bja.igloo1.com/blog/the-power-of-one/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/the-power-of-one/#comment-205 Thu, 12 Sep 2013 12:01:58 +0000 http://www.bjanda.com/blog/?p=165#comment-205 What you say is so true about inaccurate quantitative surveys either online, f2f or by phone. The main problem is that everything is pre-coded to save money so you end up searching for the least inappropriate answer as you say. All surveys should have at least one open ended question at the end along the lines of ‘Is there anything else you would like to tell us about this topic?’ Provided the respondent has time to fill it in, what they say could well be an eye opener.

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