https://bja.igloo1.com/blog/this-post-is-viewable/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/this-post-is-viewable/#comment-126640 Thu, 19 Nov 2015 17:00:52 +0000 http://www.bjanda.com/blog/?p=676#comment-126640 Important topic. What you refer to as viewable, I would call “opportunity to view”, as that is what the traditional media folks have sold buyers for years. The dilemma is impressions and cpms are based on this standard and the delta between “view” and “opportunity to view” continues to expand due to commercial avoidance and changing viewing habits (ie multiple devices viewers engage with during program breaks)

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