https://bja.igloo1.com/blog/views-and-viewability/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://bja.igloo1.com/blog/views-and-viewability/#comment-114831 Thu, 30 Jul 2015 08:50:42 +0000 http://www.bjanda.com/blog/?p=613#comment-114831 For the record I work for a media agency and I 100% agree with you. To be blunt, where I work the biggest hurdle to the implementation of viewability is the clients who don’t want to pay for its tracking (a necessary step) and the publishers who are scared of what might be found. But it’s not for a lack of advocating it.

]]> https://bja.igloo1.com/blog/views-and-viewability/#comment-112666 Tue, 07 Jul 2015 17:36:31 +0000 http://www.bjanda.com/blog/?p=613#comment-112666 Seems the only god being worshiped is “Efficiency.” The business is in service of the technology, not vice versa. We need Effectiveness.
And, unfortunately, most display advertising is ineffective (for brand advertising) no matter how efficient you make it. It’s a format problem. Advertising has to become user-controlled like the media it’s in already has.

]]> https://bja.igloo1.com/blog/views-and-viewability/#comment-112582 Mon, 06 Jul 2015 19:08:53 +0000 http://www.bjanda.com/blog/?p=613#comment-112582 Great. There seems a desire on Agency’s parts to confuse “viewability” with “viewed” which are wholly (aha!) different things…The IAB concept is beyond madness and I love your comment on the creative team…

]]> https://bja.igloo1.com/blog/views-and-viewability/#comment-112567 Mon, 06 Jul 2015 16:21:07 +0000 http://www.bjanda.com/blog/?p=613#comment-112567 Unfortunately, Media Agencies are abdicating their responsability in looking out for their client’s best interests. To paraphrase an agency group Digital Director: Don’t worry about viewablity, the ROIs are really good! How will agencies ever get Advertiser’s confidence back.

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