Comments on: When Keeping It In The Family Can Become Incestuous https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/ from BJ&A Thu, 28 Jul 2016 12:01:57 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: Brian Jacobs & Associates | BJ&A » Media, Market Research, Advertising https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-23747 Thu, 22 May 2014 08:13:58 +0000 http://www.bjanda.com/blog/?p=285#comment-23747 […] buying entity should be in a position to buy from itself” screeched The Cog Blog (alright, me), on 4th February when I discussed Xaxis and the incorporation into that organisation […]

]]> By: Sir Martin Sorrell and Google-the-Gorilla | asi - Advertising seminars and conferences for European media advertising and marketing https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-16922 Wed, 09 Apr 2014 07:52:52 +0000 http://www.bjanda.com/blog/?p=285#comment-16922 […] the great man that I had joined the feed, so pertinent were his comments to stuff I’ve written here recently. I checked my camera was turned off. And hid behind my desk just to be […]

]]> By: Brian Jacobs & Associates | BJ&A » Media, Market Research, Advertising https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-16849 Tue, 08 Apr 2014 12:48:18 +0000 http://www.bjanda.com/blog/?p=285#comment-16849 […] the great man that I had joined the feed, so pertinent were his comments to stuff I’ve written here recently. I checked my camera was turned off. And hid behind my desk just to be […]

]]> By: Brian Jacobs & Associates | BJ&A » Media, Market Research, Advertising https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-13724 Tue, 18 Mar 2014 08:34:34 +0000 http://www.bjanda.com/blog/?p=285#comment-13724 […] Statements from Xaxis that a) it will not allow any advertiser the right to audit the buys made on their behalf, and b) that it considers it irrelevant to tell their advertisers what it paid for the space it is now passing on haven’t exactly inspired confidence in the organisation’s transparency. The previous Cog Blog post on this is here. […]

]]> By: Steven Pollack https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-10525 Fri, 07 Feb 2014 21:42:42 +0000 http://www.bjanda.com/blog/?p=285#comment-10525 Fabulous article Brian. I don’t think to Steve’s point that we can blame procurement for this. Cashing in on confusion is much more like it. Jacques, don’t worry – we are on it.

]]> By: addictive! the full service mobile agency https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-10496 Fri, 07 Feb 2014 06:59:39 +0000 http://www.bjanda.com/blog/?p=285#comment-10496 […] 24/7 has raised eyebrows and inevitably competitors are suggesting conflicts of interest. It is certainly an evolved way of dealing but if they can keep clients happy it’s a smart use of […]

]]> By: Jacques Lehodey https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-10448 Wed, 05 Feb 2014 16:17:46 +0000 http://www.bjanda.com/blog/?p=285#comment-10448 Brian, I want to thank you for this as the wide eyed Shocked reaction to the acusation that Xaxis should not be acting in such a way caused me to think my position perhaps too harsh. In fact, it is the right one.

]]> By: Brian Jacobs https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-10447 Wed, 05 Feb 2014 15:44:02 +0000 http://www.bjanda.com/blog/?p=285#comment-10447 Thanks for the comments.
To Steve’s point I realise that the agencies feel hard done by by their clients but theirs is such a negative response. I would far rather they sold their clients on the merits of (for example) advanced data analytics, and sold those added value services. After all, many clients pay serious money for that sort of capability. The agencies potentially have an edge but they would rather take the easier route by confusing everyone, and trying to cash in on the confusion.

]]> By: Steve Grubbs https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-10445 Wed, 05 Feb 2014 13:50:47 +0000 http://www.bjanda.com/blog/?p=285#comment-10445 Another good article. Yes there is a conflict of interest here. It is a path all agencies will walk down in an effort to offset the reduction in client fees driven by the procurement teams… and that is how the agencies rationalize this action

]]> By: Julian Smallwood https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-10442 Wed, 05 Feb 2014 12:29:03 +0000 http://www.bjanda.com/blog/?p=285#comment-10442 Great article…I’m almost old enough not to need the history lesson!

]]> By: When Keeping It In The Family Can Become Incestuous | asi - Advertising seminars and conferences for European media advertising and marketing https://bja.igloo1.com/blog/when-keeping-it-in-the-family-can-become-incestuous/#comment-10441 Wed, 05 Feb 2014 12:05:22 +0000 http://www.bjanda.com/blog/?p=285#comment-10441 […] posted by Brian Jacobs at bjanda.com 5th February […]

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